This place felt trendy if not gimmicky.
First the pluses:
The interior is pleasing to the eye: rustic, spacious, and comfortable.
Food is generally tastier than the other concepts in my opinion
Servers are friendly
Valet parking
Now the negatives:
Food was 'meh'
Awkward patio seating with uncomfortable chairs sitting on dirt
Slow service
Over-priced: especially for a kids grilled cheese plate that didn't even taste good
Don't come hungry: gnocchi was ok but was served as a diet portion
Valet parking
I don't get this place but then again it's a Fox-owned business catering to the masses looking to make the big bucks.