Going to Burger Brats is like being invited over to your friends' place for lunch or dinner that happens to make really good burgers, they use fresh local ingredients, and I have found the quality to be consistent and great. The burgers are made to order so you may find yourself waiting 5 or 10 minutes depending on how busy they are, but the wait is definitely worth it. The fries are fresh cut so I'm not sure how you would make them better. I agree the menu can be a little overwhelming to take in, (it's hand written on an eraser board), and the ambiance is more that of a takeaway place than a sit down restaurant. I've noticed the owner out front talking to customers many times asking how everything was and he's always open to any suggestions you may have. I'm definitely a fan and I think they have the right attitude and tasty burgers to make it in this over saturated burger market. :)