I have a love/love/hate relationship with Rocky's. It's become part of my Madison routine to occasionally drive into their tiny mini-mall and grab a motherlode slice and then a donut from Greenbush. It's one of those "only in Madison" things everyone should try once.
Their pizza is soft, doughy, sugary, strange, spicy, greasy, puffy, icky, and delicious. It's the kind of food you eat after a long hard day when you just don't give a *$%# anymore. And you enjoy it - a lot. Especially if you order a side of nacho cheese sauce to dip your liquid-smoke-flavored-cheese-crust into.
There's really nothing like Rocky Rococo's anywhere. It's one of those weird things in Wisconsin that become addictive. I even take visitors and tourists here. And they always leave confused and happy.
Great for people watching too. Pay attention for locals trying to eat healthy with a tiny salad covered in five pints of creamy salad dressing while longly looking at their friends' pizza, which probably has lower calories per serving.