This place is my new favorite sub shop in Madison! The variety of menu options is very good, and not just the usual ham, turkey, etc. that you can get anywhere. They make a lot of things in-house, including their "munchies," cereal + marshmallow treats, which are wonderful. I came here with a large group for lunch and the owners were so grateful that they gave us a heaping pile of munchies for free. It's definitely worth checking out - seriously the best-in-class sub shop in Madison.