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| - The Annex is no stranger to coffee shops and cafes as this Aroma location is surrounded by competitors: across the road from it is Second Cup, right next to it on the same side of the street is Starbucks and down the road is the Green Beanry. While I'd had coffee at the said competitors, I must say Aroma stands out the most, although it may not be the best place for an exam cram session.
Unlike it's competitors, right upon entry, Aroma already has a different vibe to it than its competitors, which is probably why it's not a great for studying. It has an edgy, retro yet modern feel, thanks to its red and black interior color scheme, tasteful furnishing with a coolness appeal, and upbeat music at a tolerable volume. In addition to the red and black, the graphics on the walls give the place an artsy fartsy touch... which isn't bad in this case!
In terms of seating, it has alot of seats at the front of the store and the back. The seating area closer to the front is brighter than the area in the back though. The back seating area is dim, so not a good place to read, but definitely a good place to chat with friends because it was definitely louder with more groups than singletons. Aroma also features a patio with red patio chairs, but it was raining today, so no one was out there. We just got rid of snow in Toronto, so the patio also wasn't fully set up.
Aroma features a full menu fixed high on the wall behind the cashier/ coffee bar. Unlike its competitors, it also has a full kitchen where REAL food items are freshly prepared... mostly sandwiches and salads, that type of stuff. The coffee drip is also reasonably priced, more or less similiar to the beverage sizes and prices you will find at Starbucks and Second Cup for a regular drip coffee. (Which is very smart on the business side, levels the playing field). The coffee also comes with a small piece of individually wrapped chocolate with the cafe's name on it. (I saved the chocolate and plan to give it to a family member or co-worker, whoever I see first and if I remember. I'm vegan and can't have the chocolate. The only reason I know that it's milk chocolate is because I asked a girl at the neighbouring table
Overall, although I tried really hard to study and didn't get much done, I still enjoyed my Aroma experience. What I found really cool was that they have a transparent water dispensing machine filled with lemon slices -anyone can help themselves to a cup of water. This cafe is very cute, has a good atmosphere and something different from the typical coffee franchises. The price of coffee is reasonable and priced strategically: for more or less the same price that you will find at Starbucks, why not try a smaller, different and good looking coffee franchise next door? Also, you can get real good that isn't pre-made and shipped from some factory far away. Although I wouldn't come back to study, I wouldn't mind coming back for a date with friends or a cute guy, or to read something that isn't a textbook.
*Hint, hint. Nudge nudge* to guys: Bring your sweetheart here! It's trendy, it's different, it has food, it plays good music, and you won't feel as lame or boring as if you were to say: "Let's go for *insert name of typical/ common coffee franchise*." You might score points for trying... like trying to be original/ different. Effort counts, it really does!
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