I got a really good deal on snow tires here a few years ago. They throw in a free alignment. Their prices are generally competitive. If you don't know much about tires and you want decent advice and a piece of mind, then this is a great place for you. You can get better deals elsewhere if you do a lot of tire research, but as the average driver probably doesn't even know how to read a car tire size, they should find Bruce Brothers to be perfect for them. For someone who knows the tires they want, this place might be limited and unless they changed their policy, they don't price match.