Hubby and I really like this place but are aware that it might not be everyone's cup of tea. Sure prices seem reasonable (one taco for ~$2-3? Pile them on!) but I can easily eat 5 tacos and that's before I venture into the appetizers and sandwich territory. We don't order drinks and we have yet to eat there for less than $45 for two people. It's tricky because you feel like you should be paying half that price for food and atmosphere that's basically fast-food, but there are not a lot of Mexican-style taco (soft shell, not hard shell) options around here so you take what you can get.
We've probably tried all the taco varieties and usually get a bunch of those (~10? can't go wrong with any of them, although personally I'm a fan of the pastor, and hubby loves the chorizo) plus a torta and appetizer to split, and we need to be rolled out the door when we're done.