Real people that I trust to level with me about cost and quality.
Phones are stupidly expensive and I don't have the income to throw away on something I'll be replacing in two years anyway. I greatly appreciated the honest answers about each phone, it's abilities, and how the phones compared to each other. I felt like I was talking to someone who understood quality for a manageable price tag. I ended up with a great phone that I could afford and was not crazy expensive. The person that helped me also found ways to save me money on my plan without me asking. By the end of the transaction she was calling me by name, helped me save money, and gained a loyal customer to this store.
My only complaint is that they are understaffed and the process took more time than necessary but that's not the employees fault and cudos to them for keeping an upbeat attitude inspite of grouchy in a hurry customers.