Think of this place as the less seedy, less touristy and more family friendly sister to its neighbor The Fremont Street experience. Don't get me wrong I love them both but, this place has more of a support local vibe to it with restaurants, shopping, live music, movies (seasonally), playground for the kids and a relaxed atmosphere. It is also the type of place where you can actually speak to people you are with without shouting at them or waking up the next morning with your ears ringing from the extreme noise levels.
It is very compact and easy to navigate with plenty of easy parking in the area. There seemed to be a good mix of locals and tourists hanging out here and it was a more relaxed alternative to Fremont Street or The Strip. Plus the huge preying mantis was pretty awesome.
I will definitely come back here to have cocktails and see live music again.