Friendly staff. Sushi bar, gelato bar, bbq bar all on site. Fish and meat counters will cook your food for you on the grill. And you can drink booze while you shop. This is a Roundy's superstore, which means the house brand is the old IGA brand, Roundy's. New, shiny, well-stocked, and a great shopping experience. If only it wasn't so far out of my way.