I was disappointed with this grocery store. I had heard so many wonderful things about it from friends that my expectations were quite high.
We tried many of the fresh and easy label and only liked the meatballs. Their pickles taste so weird the jar is still full in my fridge. Their olive bread had no flavor. Their canned tuna was also super boring. The apple fritters were dry and old. The cole slaw was terrible. They have a very poor selection of produce. There wasn't enough heads of romaine for 3 days of juice. We couldn't find Kale or celery.
The manager that checked us out gave us $15 worth of coupons off our grocery bill, so that was nice of him. He raved about how good the fresh and easy brand was and even tried to convince us to trade in some of our items for the Fresh and Easy brand. I'm glad we didn't or we would have been even more disappointed. He also said they are known for their low prices, the lowest in the Valley so they don't accept coupons that aren't from Fresh and Easy... but that's not true. Safeway has much better prices on their produce (and a much better selection).
I'll stick with Safeway, AJ's and Whole Foods.