Unless you are a hard core Hershey's fan then this store is just like the Coke store or the M&M store over priced and over rated. Not that much to it. Just a place full of all things Hershey's it would be cooler if it had a Hershey's waterfall or something over the top. I rather go to walgreens and get everything I can get here for more then half the price. Unless you got money to burn then don't bother $10 dollars cupcakes and expensive Hershey's clothing that I don't care to wear unless I worked there and had too. Who in the world would wear Hershey's clothing anyway... "Weird!" The cases full of goodies are tempting but not for that price. It you are a due hard fan then check it out if not don't bother!