I'm surprised that there aren't more reviews. I love this store. After firing our pool guy, we decided to care for our pool ourselves and the staff there (particularly Dustin) is SO knowledgeable and doesn't make you feel stupid for know knowing what to do.
They have great sales on their pool toys as well. I'm not sure that their pricing is the best on chemicals, etc. But it seems to be at least fair.
More than anything, the staff is friends and most of them have worked there for years, so they know their stuff.