I've now visited this store 3 times and had very mixed experiences. The first time I visited about 6 months ago, the smell greeting me as I walked in the store was nothing short of putrid. It was beyond kimchi stench - there was a tinge of rotten meat in the awful odor, so I left. To me, the smell of rotten meat = rotten meat. I vowed not to go back However, quite a few friends informed me that my experience was odd and that I should give it another go. After 3 failed experiences each at Lee Lee's and Paldo, in search of decent galbi chim meat, I decided to give Asiana another try. The smell was much better on my 2 most recent visits. Galbi chim and ox tail were in stock for both visits. yay! The selection of korean grocery goods is decent. For Phoenix, this is probably the largest korean grocery store. It is by no means a Zion market , Super H-mart or Arirang. The Asian beer selection is very good. They carry Ichigo beer but the price is about 10% more for Ichigo here compared to Lee Lee's. The prepared baan-chaan selection is pretty weak. They do have a small asian bakery counter in the front of the store. I have not tried any of the breads so I can't comment on the quality of baked goods. Overall, this does the job if your are in search for Korean groceries. Still hoping that H-mart will one day make its presence in the valley.