This is a great store. I shop there in person; have never tried the online service. The people there are very nice and pretty knowledgeable. You can buy a lot of hard to find items here. Some are for "hard-core" low carb diets only. But if you're like me and just want a few simple ways to reduce carbs from your diet, there are some really decent things you can get that don't taste gross. My faves include: Dreamfield's pasta, large selection of power bars and a low carb sweet-tasting loaf of bread that is great with PB&J.