Tom and Jim the managers at Southwest are fantastic to work with, patient and informative in helping navigate all the choices in hardwood flooring. I found these guys after searching around for a while trying to learn about various options and trying various samples at my home to find the perfect wood. While Southwest sells to the trade through contractors, I recommend visiting their showroom to try samples and learn about your options. I used Robert Clark Flooring (which did a great job with the installation) and the rooms with my new wood look fantastic. Overall an excellent experience, highly recommended for anyone looking to get their hardwood flooring right.