After reading the reviews about this place, we were a bit nervous. But, we love Grimaldi's and the concept behind Coal Burger. They use organic grass fed beef and promote a green style of food production. We ordered a couple of Cheese Burgers for the kids, Green Chile Burgers for the adults and some fries and sweet potato fries. The burgers are probably around 4 to 5 ounces which is an appropriate serving. All of us also chose a whole wheat bun. After about 5 minutes, our food came out. It looked good, smelled good and most importantly tasted really good! The burgers were cooked medium, cheese melted and gooey and the buns were the perfect size for patty. The green chilies added some nice flavor. The sweet potato fries were o.k.. I find that they are often dry wherever we go. The french fries on the other hand were great-cooked to a slight crisp and perfectly salted. I think some people might not be used to taste or the price of a grass fed burger. They have less fat, more nutrients and just are not the same as a grain fed burger. I also think the first reviewers might have suffered from going right after the place opened. I believe you need to give a place time figure it out before venturing inside. All in all a solid meal.