Had a 52nd birthday party there (I felt like I was eight again with an "activity" birthday party) and we had a great time. There is a very extensive set of recipes to choose from and the process is extremely well organized. Certainly not complicated: it was kinda at the level of mixing M&Ms to get a variety bag, but it was very good to taste and smell the ingredients that go into the beer, and to see everything boiling together. We reserved a long table in the adjacent Hough's by the window so people could watch and heckle along the way. Took about 2 hours, with about 30 minutes of activity and the rest waiting. Fortunately, the beer and food at Hough's is good enough that the wait is no chore!
Best part: we get to do this again in a couple of weeks at the bottling party!