Obvious preferential treatment to certain guests is a good way to lose customers.
Since I moved to Tempe (2 years ago) I've been coming to this Dutch Bros. Until recently, I've always been happy with the service and how I was treated. Recently I feel there has been a decline.
Today, while waiting for my coffee, I realized what was taking so long. They where making coffee for the two guys behind me. They made the drinks and sat them at the window. I stood there waiting, awkwardly. Might I mention, before I got to the window, every other customer was talked to and generally hob nobbed with. The girl who was previously working the window was just standing bordley by the fridge doing nothing. It's almost like she was hiding rather than talk to me. So not only did I have to stand at the window while they served men BEHIND me, but it was awkward. I do notice that I never have this problem when my boyfriend is with me. On the contrary... Suddenly they have so much to say! They should really treat their female customers better.
At the end of the day women are around half of your customers. Just because you can't flirt with me to get a bigger tip, doesn't mean that stellar service won't loosen my wallet. Still haven't been back, honestly I probably won't.