Because I was used to shopping at the BevMo in La Mesa, when I found myself suddenly in Arizona, I located this store in the Yellow Pages and made the trek out there on a run to the Michael's and Joann's in the same area (about a 15-20 minute drive from the house). I found the clerks here to be almost as cheerful and friendly and helpful as my guys in La Mesa. I do have to keep my loyalties to home base though. This store had the items I was used to buying in San Diego which was very convenient, I just had to stock up a little more because it wasn't 5 minutes away like my home store.
The guys here always commented on my little key chain BevMo card because they don't have those here. They usually knew I was from Cali before I even pulled out my ID because of that. After a few trips they even started remembering me and saying hi when I walked in--one of the things I like about my home store, too. Whatever they do to train these guys they do it right. That's not to say some of the clerks just aren't naturally friendly people, but BevMo does seem to attract more than their share of great employees. I hope that never changes.