The best thing about Fresh is definitely the location. Other than that, I feel like you'd be better to go to Woodman's (or even Cap. Center if you're a student without a car). The food is very pricey and the selection is awful. I almost never find what I'm looking for. Even though they are situated right off campus, they have almost no selection of typical college foods (ice cream, pizza, etc).
I will hand it to them that their produce is a lot better than a lot of other locations, but it is not enough to justify the cost. The only time I will EVER go here is if I need to pick up a last minute ingredient and know I won't save money by going somewhere else. Unless you're a UW-Freshmen that doesn't know the existence of other places, skip out on Fresh and go somewhere else.