This is a one stop shop for all of the materials needed for my various Asian food culinary endeavors. They have a great selection of produce at very reasonable prices, great meat options and countless other products -- curry pastes, broth, noodles, desserts, you name it. No one has been rude to me yet nor have I felt snubbed. I never really feel out of place being here as a non Asian...but maybe I am too self absorbed to notice or care ;). Great selection of product, adequate service and low prices.