Good location, good food, good prices, free ice cream (not so good though...), what more can you ask for?
Being from Texas, I've had my fair share of good barbecue. While this place certainly does not compare to places like Franklins/Salt Lick, it's definitely worth going to. I find it MUCH better than That BBQ Joint on Willy which a lot of people claim to be the "best BBQ in Madison".
This place has extremely fast service since it's a Chipotle-style tell-them-what-you-want-and-they-give-it-to-you restaurant, but that doesn't take away from the quality. I also have to give this place kudos for the free ice cream machine!
If you're looking for a quick dinner and in the mood for BBQ, I would definitely recommend stopping by here. Tons of parking and quick service with ample seating.