They've been around for a while and the fact there is no Yelp review coincides nicely with the rest of their marketing, low key...
But that has no relation to the food, service or atmosphere, it's all good and friendly...
In fact I've thought about keeping it my little secret, but that wouldn't be fair to the rest of the people in the area.
Mostly known for lunch/brunch, they are also open for dinner, but not real late, although I suspect if you showed up they would stay open ;-)
Curious??? check out their website:
http://www.upperbeachcafe.com