Tons of potential, but it's not there yet.
Went to this new spot to try the donuts. Cute little spot, very nice employees offer a warm greeting. We bought four donuts to take back to work. Strangely they don't offer regular coffee, just fancier stuff which is nice- but don't forget the basics.
Back at the office I tried the glazed donut. Honestly I think they opened too soon, prior to proper research and development. The donut was very chewy, almost like you took a tube of rolls and baked them, and iced them. I could only take two bites before having to toss it- which is a first since I'm a donut enthusiast.
I have to wonder if they are doing random quality control checks and actually tasting their products? I can't imagine they do- because I'm not sure how you could put out that product to sell. Also the price point just does not compute. Happy to pay a premium for premium goods, but at this point these donuts aren't even at the level of Fry's grocery stores- which don't have much to brag about either.
If I could make suggestions to the owners:
1. Rework either your dough or cooking process. Something is off and must be addressed (numerous reviews noting the same issue)
2. Offer regular brewed coffee. Go old school, make a big ass container and charge a buck a cup- you'll still make good money on that.
3. Change your price point. Expensive doesn't = good. Good = good. Make a great product, charge a reasonable price- and make tons of money. Just ask the owners of Bosa. They are millionaires by selling great donuts.
Hopefully they can work out the kinks- if not I fear it will be hard to survive. This place has TONS of potential- but needs some serious work. Donuts need to not only look good, but taste good as well.