Three stars because of the staff - very friendly and helpful at all times! Have never had a cranky clerk.
Beer selection is wide (including some exotics by the individual bottle) and lots of them are in the cooler.
Wine selection is fair - Total Wine has a lot more to choose from.
Pricing is tiered - one price for cash, another for credit cards.
I have seen beer priced lower at the Ardrey Kell Harris Teeter. And the wine selections are more on the high end too. So they've lost a star for value.
They also lose a star for store hours - they are only open until 7 pm Monday through Saturday.
They have a frequent customer program - but you'll have to spend $25K on beer, wine and booze (yes, they also have liquor) to qualify for any really good rewards.
I go because of the people and because they are convenient,