Ethel M makes fine gourmet chocolates that are marketed to chocoholics that are willing to pay $1.50 per piece. I am very interested in chocolate and always try every new chocloate producer that I find. If you don't obsess over the fact you are paying $36 for a standard size box (24-pieces) you will find a very inventive collective of chocolate creams, chocolate truffles, chocolate with nuts, chocolate caramels and sugar free chocolate.
The tour is OK when the production line is running but it only runs at certain times so I would call first. Ethel M is expensive for kids but it is a real treat for any chocolate lover you know. I eat mainly dark chocolates and their product is always fresh and top quality. It is equivalent to other fine chocolatiers like Scharffen Berger and Godiva.