My brother swears by the AE jeans - its what he wears. They don't work for me. I will admit I have some nice button down shirts given to me as gifts over the years - that's what I went into look for today. I went through several shirts and sizes up front, wondered the store a bit, looked at some jeans and other shirts as well. There were 2 associates on the floor. Neither acknowledged me in any way shape or form while I was there. On a visit after this initial review - same exact scenario but I was the only one there on a weekend evening - I was acknowledged by an associate whom I stood in front of and she informed me of their sale going on. I have shopped there a couple times previously and don't recall a negative experience with service - they just must not be trained to be proactive.