My wife and I have two small boys with limitless imaginations and Red Bull in the veins energy, so we drink A LOT of alcohol. I've been coming to this store at least once a week for the past couple of years, and have been relatively pleased with the service, selection, and the prices.
They've adapted to the clientele over time too as exhibited by the store going from 90% wine/10% beer to roughly 50/50 over the past year or two - it's a sign of smart management. Management is probably that smart because they use the $1000's of dollars I spend there to take state of the art bio-metric training courses on evaluating and satisfying customers.
Seeing as how I've spent enough money here to put the staff through grad-school in Singapore, I'd love to see some type of loyalty rewards program. If I was racking up points for all the booze I've purchased here, I'd be swimming in a pool of cabernet on my yacht made of beer bottles.
The tip everyone should heed though, is to get on their email mailing list. The frequency of email blasts is tolerable and they'll occasionally run coupons making their very competitive prices even more attractive. Not too long ago they ran a $1 off every beer 6-pack priced $6.99 and up... wound up stocking up and saving $12-$15! Can't remember the exact details of the coupon or how much I saved, I drank most of it when I got home.