Huge and varied selection of domestic and imported wines, beer and spirits. Their wine prices are competitive but I find better deals at Fry's when they have their semi-annual 30% off sales. I believe their beer prices are very competitive as is their broad selection of hard liquor. The staff is always very friendly and ready to help you find something. If they don't have something,they usually tell me where I might find it. I also like the location of this store which is near the Biltmore area on Camelback.