I used to find the bay completely overwhelming but lately I've turned into quite a fan. A great selection of bathing suits and I love the Calvin Klein stuff and the whole floor of shoes. I also find the sales people at the Clinique counter to be very helpful (and always giving me free facials!). I recently took my teenaged 'little sister' here and she pronounced it her new favourite store after we were able to knock off her entire camp list in 2 hours. The best part....there always seems to be a sale!