I truly enjoyed my experience at Luv Bridal! The store feels open and modern and has great lighting. Oh yeah, and the dresses! they are beautifully crafted and are sourced from Australia, so they feel unique and not something you can find at many other bridal shops. They're also displayed really nicely in a way that allows you to appreciate every detail, even when still hanging on the racks. Despite purchasing a dress elsewhere, I have only the most positive things to say about Luv and would hands down recommend that all Phoenix brides check out this new bridal shop.