I have a serious love-hate relationship with this Nike store. As a fairly big sneaker head and apparel junkie when it comes to the 'Swoosh', I have high expectations when I come here but often times leave without making a purchase - not something Nike likes I'm sure.
The entire first floor is dedicated to running and fitness, being in a city that sees sunshine 360 days out of the year, I totally understand this. Upstairs, they have sections dedicated to Golf/Tiger Woods - again, understandable, Basketball/Kobe/Durant/Jordan which as their flagship endorsers is also expected. They have a small area which has a rotational selection of merchandise based on sports seasonality, but will usually be filled with either baseball or football items.
The part that frustrates me about this store is that they do not have a section dedicated to seasonal/yearly sporting events of which Nike is a major ambassador. During the NCAA Tournament or the College Football season, the gear they stock is extremely limited and they do not even bring in much merchandise featuring the local Universities (ASU or UA - both Nike sponsored athletic programs). Not appealing to local fans whatsoever.
Currently they have a TINY section of World Cup/US Soccer Gear. Not a single US jersey (or any other Nike sponsored country), just some t-shirts and track jackets....lame. I really wish they'd have more specialty gear in this store when it comes to major sporting events. Other than that, it is a good place if you're looking for the general Nike apparel that they stock in droves.
In this big of a market I think that Nike should step up their game at this particular location.