I stopped shopping at Fresh & Easy earlier this year after the change in ownership of the company. They got rid of the $5, $10, etc coupons and increased all of their prices. The only coupons they send out now are for things you don't actually buy-- I get that they're trying to get you to try new things, but I want coupons for things I actually need. The entire emphasis of the store has shifted toward being about ready-made and to-go meals.