For the life of me, I cannot figure out what the hype is about. I tried a burger here, and frankly, it wasn't very good. It was dry, and the bun was rather pathetic. The burger was (barely) one step above what I'd get at McDonald's. Their fries were very good, I will give them that, but I don't go to a burger joint just for that. In-n-out has better burgers, but if you want a REALLY good burger, Smashburger is the way to go.