This little store in the Yonge Eglinton Center is useful for midtown knitters who don't want to go all the way downtown to the more "hip" knitting stores.
I got some great customer service there, where they special ordered a knitting pattern book for me and called when it came in. There definitely isn't the type of attitude I've come across in other yarn stores.
They carry other craft supplies too, like beads. It reminds me a bit of the old Lewiscraft mall stores, except with more knitting stuff.