They just have the nicest staff of any grocery store I've ever been to. Always kind, and helpful, and smiling. It's pretty darn pleasant.
I've memorized the entire store of course. They do bring seasonal items, which are a delight to the seasoned trader joe people like myself.
For you veggie people out there : Great prices on non-dairy milks, also offer delicious vanilla soy ice-cream, gluten free chocolate cupcakes, gf tortillas & bread, earth balance, a super spinach salad (in cold case), and GF minestrone soup (seasonal but there now and soooo good!).
Enjoy.