I've been eating pizza from Buck's for over 20 years now. And it's still that damn good!
As Timothy pointed out, they don't waste their effort on promoting an image. Instead, they are all about their pizza.
They made me a fan of the square cut. Who really wants a large ring or dry crust on the outside of their pizza anyway? It's just unused landscape for toppings.
I have yet to have a better thin crust anywhere in Wisconsin. This place is well worth a trip for some carry-out.