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  • One of the big topics from big east are about to head over to west. With a recent successful IPO this New York based brand has never been more hyped. Some say its the Tesla of the burgers and the beginning of something huge. But if you look at their performance so far, they havent been able to geographically grow that fast. But who says they have to hurry? The fact is that they now enter the sacred land of In N Out, when opening their first joint at the Vegas Strip. And its only the first of several to come, planning to open another in Los Angeles 2016. The ppl here love In N Out, so the question is if they will abandon it for their new step brother? My predictions are not, but Shake Shack can still be a good burger joint. When entering this venue you got two options, either a regular line or a C-line, where the C probably stands for Cold and is a faster option for shakes and stuff. The menu gives you quite a few options, and if you have never been, you will probably spend a couple of minutes observing it before deciding. I came here around 2 pm and there were no line to talk about, which i was a pleasant surprise. Ordered a double shack burger, fries, milkshake and got a buzzer to let me know when it was ready. I really like the convenience with having a buzzer...what i dislike was to pay more than $17 bucks for this! Burger was really good and it felt like a burger with a lot of love, fries too was over my expectations since i usually dont like the thicker ones. And venue itself was very nicely decorated and gave a clean touch to the meal. In the end its insistently to compare the two brothers who for the first time stand side-by-side infront of their hungry crowd. But i cant see Shake Shack conquer In N Out in years, until they have wider spread of their venues. But even then, its hard to become a massive burger chain if you dont adjust the pricing. And comparing today its the double for Shake Shack. Maybe Shake Shack never will be a serious contender and maybe they dont want to. But as a premium burger joint, they do it well, and they manage to present the whole package within that experience!
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