After having tried iPic theater in Scottsdale, this was like going from a Motel 6 to the Four Seasons. WELL worth the expense. We were on the side that served alcohol, not the "Fork and Screen" theater.
We started off early getting there before 3pm for a 3:50 showing. Waited in line longer than I would have cared for due to a woman in front of me who had to have the staff person read every summary of every movie showing. To that woman: have some courtesy for others and read it online for yourself or on that cool iPhone you kept looking it. So I found I really waited in line for nothing since if you purchased your tickets online, you could pick them up at the kiosks along the wall. Might have been nice to have a sign conveniently so I (and the others who heard this) wouldn't have had to wait.
I got a draft beer and it was served in an iced glass. Nice. I really didn't expect a theater "bar" to pay that much attention to detail especially after iPic. We were supposed to be able to get our seats at 3pm but when we went in, someone was still cleaning and asked if we could wait. Not a big deal. We were in by 3:10.
Seats. Amazingly comfortable and didn't have a bar going along the back as they did in iPic. Comfortable throughout the whole movie. Our server was prompt and got us drinks right away as well as an appetizer order. That reminds me...the menu. The menu was great with far more to choose from than the 3 items or so I was given a choice of at iPic. There were server call buttons on each chair unlike the "wave them down if you see them" method of iPic. I used it once to order dinner and again, the server was prompt.
Food. Food was hot and very good. Nothing to complain about at all. I had the Chicken Alfredo and my wife had the Mac n Cheese. Both were fantastic and the portions were large.
They even ended the movie with a lemon-scented hot towel! Attention to detail is how you do it and they are doing it great. I purchased a loyalty card since I will be back. iPic? iPic who?