Love Ore Farm Center. Staff are so helpful, willing to carry out heavy items and load my vehicle. This is harder to find at the bigger stores in the Madison area. They're knowledgeable about their products and if one isn't, they find the owner who knows. They can even talk deer with my partner AND they give out caramels that go great with coffee.
The selection of chicken goods is pretty good - multiple types of feed for different ages and types. Treat blends, feeders, waterers, heaters, ceramic eggs, coop accessories. Prices are fair for a local joint; they do have sales and occasional "freebies." I got a free chicken sign this summer that made my day! The farm center also has a chick day each year. Hours are limited, particularly if you sleep in on the weekend but for the right items, I make it happen.