Lost my tattoo virginity here, and I'd say overall it was a good experience. Yeah, the place is obnoxious, and the guys at the front desk tend towards being douchebags, but I really liked Peter, the tattoo was exactly what I wanted, and the price turned out under what I expected. I've been back with friends since for them to get piercings and tattoos done, and they've been overall happy with the experience.
The hard sell on the aftercare products was annoying, but really, it's the same stuff that everyone hustles, and they're relatively inexpensive.