It's a new pho place in Richmond Hill. Prices are good and comparable to most established Vietnamese restaurants in GTA. Small place. Simple decor. Sign is not visible from Yonge which may affect the traffic on this place. We ordered the large Pho #39, crispy rolls and the grilled chicken, grilled pork chop, steamed egg with rice. Good food, good service. Why 4 stars? I find the pork chop and grilled chicken thinly sliced but big portion of rice. Who needs a lot of rice but less meat? It's still enjoyable but can use some improvements on food servings.