This is the most expensive organic/natural grocery store I have ever been in and this includes Whole Foods!!!
One price comparisons:
Burt's Bees Tinted Lip Balm: $7.95
Essence of Life (Kensington Market): $6.99
I also noted a couple of others being about a buck higher or so than in other places. I guess with such rent, you have to jack up the prices.
I don't think they have a great selection, I find them rather snotty/snooty/mean and they basically ignore customers that walk into their store. Definitely not a must-visit for me. They also missed out on some basic items in organic grocery stores, but I guess if you're stuck in the area and you need those things, you're forced to come here.