Now why hasn't Potbelly made it to the East and West Coasts yet? That boggles the mind... I discovered it at this location in Madison, and I love it! The sandwiches are really tasty (I usually get the turkey breast), and are just about the right size. They're also much cheaper than at Subway for instance. I also really enjoy the large selection of soft drinks, and especially the IBC root beer and cream soda. The soups are also very good. On top of that, the store is cozy and pretty cool looking... it just not feel like your usual fast food place. Probably my favorite chain for sandwiches.