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| - Several months ago, I "liked" the newest Madison-area gaming store on Facebook but didn't find time to check it out until recently (I was drawn in by a post about an inventory sale and a recommendation from a longtime friend of the owner.)
Upon first visit, I'm Board! solidified my belief that there is a need for expertly run brick and mortar game stores. The physical space is inviting and intuitively organized, well lit and very clean. I want to buy locally whenever possible but find myself shopping online for certain kinds of items because I can be easily overwhelmed by overpacked retail spaces. I'm happy to report that I'm Bored! is a very comfortable place to shop.
The prices were more than fair, with two dedicated sale spaces offering diverse, quality games and accessories at 40-60% off. The inventory was extremely impressive and included both popular and obscure games and expansions from a variety of publishers.
Just off the gaming room is a lending library of games for use during the many scheduled game events-- from competitive groups to family fun nights. My family was invited to spend time looking through these games and it's a lot easier to make a smart purchase when you're able to open a box and gain a sense of the product.
The owner, Bryan, provided the best customer service I've seen in a long time. He could concisely explain the objectives, strengths and potential drawbacks of any game and did so without a hint of arrogance. Our 3 generation family felt very comfortable in the store and not like we were outsiders or not legit customers because we were newcomers. We were left to browse and offered guidance whenever we wanted some. Bryan provided me with good information about an out-of-print game I'd been hoping to find, helped my 6 year-old find appropriate-yet-fun games, and invited grandma to the family game night on Friday so we could try out one of the more expensive games we're considering.
I'm Board! has a generous, points-based rewards program for returning customers. We were able to register by simply providing one name and not a lot of personal info, which I appreciated. We were given 1200 points just for registering and, combined with our current purchase, could have redeemed those points immediately for several dollars off. Pretty nice!
We left with two games and are thrilled to have I'm Board! Games & Family Fun in the neighborhood. If it's out there, I'm Board! can get it or tell you how to find it. My online game-shopping days are over.
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