The large line-up outside implied that this place would be amazing; it wasn't. It looked and tasted like an ordinary cheeseburger to me. The burger in itself was good because calling even an ordinary cheeseburger bad would be terribly un-American; however, it certainly was not $10-good. My friends took me here swearing it's the best burger joint in Toronto, but I really don't see what all the hype is about.