Chairs are super amazingly comfy. They have controls on the side for reclining and you can put up the center arm for easy food sharing ( or, ya know, whatever else ;-) )
The seats are assigned which I thought was a little strange but I whatever. Also, tons of fountain drink options and the refills are free ....SAY WHAT!
Conclusion : why would I go to another theater that charges the same just to sit in their crap chairs and get ripped off on my soda? Well, I wouldn't.