If you ever wanted proof that sex sells just look at Abercrombie & Fitch. Sex is thrown at you from the moment you enter the store. The store and clothes reek of A&F cologne/perfume to get rid of that child labor smell.
The quality and originality of the clothes is poor, but you'll pay through the ass for it. They mass produce the same style each season, how many times have you seen 'A&F' stitched in white fabric over a brightly colored top? Men's tee's are designed to give the impression you are muscular; they make extra fabric in the underarms to give the illusion of "stretch" over your pecs and the sleeves are cut so close to the neckline to give the illusion of big shoulders.
The employees are the worst, they act like being hired by A&F gives them the right to have a 'better than you' attitude. I'm convinced that it's a prerequisite for male employees to use anabolic steroids and female employees must have an eating disorder. They're not even hired to work, they're hired to sell the image of A&F.
I find it hypocritical that lots of jock homophobes wear A&F yet it's a giant gay club; giant murals of half naked men are thrown in your face, the loud techno beats and overly muscular employees. When I enter the store I'm expecting to see Cher start performing.