Love it! I always shop here. I'd supplement a little more with Trader Joe's if it were closer...or if I weren't so lazy about driving 15-20 minutes. BUT, F&E it is for life! I love that their brand never has corn syrup or other gross stuff added in, and it's pretty inexpensive too. I love my Fresh and Easy rewards card, and all my coupons. I ALWAYS ALWAYS save money. Oh, and don't forget about their discount section. If I don't get there early, it's usually picked clean, but the deals are amazing when I find them!